Brand the company based on values, target market, and client needs.

What is Finnidy?

Spend Less, Buy Better. 


Finnidy is a start-up e-commerce business founded on the principle of saving money for the everyday consumer. They help save the client time and effort through strategic sourcing and project planning with four simple steps:


  1. Order ‘it’ through their seamless questionnaire (‘it’ can be anything!) 

  2. Review your options

  3. Purchase it, and

  4. Receive it.

The Look


The visual approach for this brand is minimal, yet effective, which is created specifically to appeal to the busy millennial mind and lifestyle. Calm tones, professional appeal and easy to use interface.



The approach for this logo is a visual play on the infinite services and possibilities that this company provides for its clients.